Ad Performance is a leading company in the Nordic market for performance-based digital marketing.
We help advertisers reach results through strong focus on client targets combined with Microsoft’s and Adform’s leading technology platforms.
The company was founded in 2010 by four former Microsoft employees. We have since then grown to a team of ten people with a passion meet our customer’s goals. We all have different backgrounds both from advertising side and marketing side, different humor, different perception, different interests and that is exactly why Ad Performance are so great.
We do everything in online marketing that drives performance for our clients. We have good connections both with publishers, creative agencies and technological platform partners including Adform and Microsoft Advertising.
What is Performance for us? And how does it affect our work?
Our philosophy is that data is everything. We try to see through the numbers and see the reasons behind why conversions are happening and why they don’t. We then concentrate on what really delivers value for the campaign. Flexibility within the digital landscape is one key component that affects the campaign goals in a positive way. By the digital landscape we mean all different digital channels such as display, social media and search. We always start with your campaign goals and set the campaign plan based on this; we then track the campaign and use the data to optimize the campaign and follow-up on the performance towards campaigns goals.
Our experience in performance advertising has proven that reaching the right audience at the right place is essential in delivering great campaign performance.
To reach the right audience we use a number of different tools depending on the specific criteria for the display campaign.
Not all impressions are created equal
The rise of the ad exchanges enables you to reach your customers all over the online landscape from broad publisher sites to facebook and niche interest sites. The opportunity to reach your audience has never been greater but the challenge to reach your audience at the right place still remains. We run hundreds of campaigns generating thousands conversions from billions of ad impressions. We use the knowledge we get from this to select the best inventory for each campaign. Our partnership with Microsoft and other publishing partners as well as our knowledge to select the best performing inventory from all major Ad Exchanges gives us a unique ability to deliver great campaign performance.
firstname.lastname@example.org / Telefon +46 8 400 24 691 / Svarvargatan 2 / 112 49 Stockholm / Org Nr: 556818-0995